Services

Helping Life Science Companies (and their shareholders) align around a validated commercial strategy, enabling the highest probability of a achieving successful commercial execution, a validated product-market fit, and attaining/exceeding revenue goals.

Monona Technical Resources is, at its core, a consulting services organization, founded to provide valuable sales, marketing and business development services to organizations.

Clients retain our services for a variety of reasons:

 

New Organizations/Startups:

  • Go-to-Market strategy / Sales plan development for a pre-launch of a new product

  • Business development services, prior to recruiting the broader Commercial team, to engage Early Adopters.

  • Minimum viable product assessment; possible markets to generate early revenue, before full commercial launch

  • Funding gaps/ Team turnover; utilizing a strategic partial headcount in the commercial organization as an interim measure

Commercially launched Organizations:

  • Marketing/Sales strategy assessment based on missed sales targets, and slow product/service adoption in the marketplace.

  • Voice of Customer interviews/analysis as a component of commercial strategy validation

  • Lead development and pipeline building strategy and/ or execution for a new product or new market

  • Outsourcing assessment/Vendor analysis

Investment Entities:

  • Failure to launch; Repetitive missed revenue targets; Lacking repeat sales without validation;

  • Repetitive team turnover;

  • Lack of bandwidth with existing FTEs

  • Commercial assessment prior to reinvestment

  • Voice of Customer analysis to validate positioning assumptions

Other Sales & Business Development functions

  • Sales Outsourcing Assessment/Plan

  • Prospect Generation: KOL; early adopter; by market / application/ persona

  • Lead Generation: KOL; early adopter; by market / application/ persona

  • CRM optimization

  • Sales tools/collateral

  • Marketing tools/collateral

  • Competitive assessments

  • Demand generation strategy/functions

  • Customer retention analysis/plans