Services
Helping Life Science Companies, and their shareholders, align around a validated commercial strategy, enabling the highest probability of achieving successful commercial execution, validated product-market fit, and exceeding revenue goals.
At its core, Monona Technical Resources is a consulting services organization, founded to provide valuable sales, marketing and business development services to organizations. A variety of client types use our services for many reasons, including:
New Organizations / Startups
- Go-to-Market strategy / Sales plan development for a pre-launch of a new product
- Business development services, prior to recruiting the broader Commercial team, to engage Early Adopters and validate product positioning
- Minimum viable product assessment; possible markets to generate early revenue, before full commercial launch
- Commercial rampup; utilizing a strategic partial headcount in the commercial organization, assessing sales yield before investment in a broader team
Commercially Launched Organizations
- Marketing/Sales strategy assessment based on missed sales targets, and slow product/service adoption in the marketplace
- Voice of Customer interviews/analysis as a component of commercial strategy validation
- Lead development and pipeline building strategy and/or execution for a new product or new market
- Outsourcing assessment/Vendor analysis
Investment Entities
- Failure to launch, Repetitive missed revenue targets — Assess and Validate current Sales & Marketing strategy and implement a correction based on data
- Repetitive team turnover
- Lack of bandwidth with existing FTEs
- Commercial assessment prior to reinvestment
- Voice of Customer analysis to validate positioning assumptions
Other Sales & Business Development Functions
- Sales Outsourcing Assessment/Plan
- Prospect Generation: KOL; early adopter; by market / application / persona
- Lead Generation: KOL; early adopter; by market / application / persona
- CRM optimization
- Sales tools/collateral
- Marketing tools/collateral
- Competitive assessments
- Demand generation strategy/functions
- Customer retention analysis/plans
What to Expect
Deliverable Examples
Go-to-Market Strategy Development
- Company informational interviews and assessments of existing sales and marketing plans
- Voice of Customer interviews and analysis (validation of product-market fit)
- Market segment analysis
- Competitor research and assessment
- Pipeline and forecast development, review, and analysis
- For existing Go-to-Market Strategies and Plans, this same exercise, or a modified version, is also used as an external validation of Product-Market Fit
- When properly executed, the questions answered in this journey are also key to defining a Customer Acquisition Process, enabling the development of critical organizational Playbooks: Sales, Marketing, Product, and Customer
Go-to-Market Plan
- This may be developed at the same time as a Global Marketing Plan in small or early-stage companies, to include:
- Timing · Targeting · Positioning
- Partnerships/Alliances · Product · Distribution
- Communication · Pricing
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