Services
Helping Life Science Companies (and their shareholders) align around a validated commercial strategy, enabling the highest probability of a achieving successful commercial execution, a validated product-market fit, and attaining/exceeding revenue goals.
Monona Technical Resources is, at its core, a consulting services organization, founded to provide valuable sales, marketing and business development services to organizations.
Clients retain our services for a variety of reasons:
New Organizations/Startups:
Go-to-Market strategy / Sales plan development for a pre-launch of a new product
Business development services, prior to recruiting the broader Commercial team, to engage Early Adopters.
Minimum viable product assessment; possible markets to generate early revenue, before full commercial launch
Funding gaps/ Team turnover; utilizing a strategic partial headcount in the commercial organization as an interim measure
Commercially launched Organizations:
Marketing/Sales strategy assessment based on missed sales targets, and slow product/service adoption in the marketplace.
Voice of Customer interviews/analysis as a component of commercial strategy validation
Lead development and pipeline building strategy and/ or execution for a new product or new market
Outsourcing assessment/Vendor analysis
Investment Entities:
Investment Entities:
Failure to launch; Repetitive missed revenue targets; Lacking repeat sales without validation;
Repetitive team turnover;
Lack of bandwidth with existing FTEs
Commercial assessment prior to reinvestment
Voice of Customer analysis to validate positioning assumptions
Other Sales & Business Development functions
Sales Outsourcing Assessment/Plan
Prospect Generation: KOL; early adopter; by market / application/ persona
Lead Generation: KOL; early adopter; by market / application/ persona
CRM optimization
Sales tools/collateral
Marketing tools/collateral
Competitive assessments
Demand generation strategy/functions
Customer retention analysis/plans
Deliverable examples:
Go-to-Market Strategy Development:
Company informational interviews/assessments of existing sales and marketing plans.
Voice of Customer interviews/analysis (validation of product-market fit)
Market segment analysis
Competitor research/assessment
Pipeline /forecast development/ review and analysis.
For existing Go-to-Market Strategies/Plans, this same exercise, or a modified version, is also used as an external validation of Product-Market Fit.
When properly executed, the questions answered in this journey are also key to defining a Customer Acquisition Process, enabling the development of critical organizational Playbooks (Sales, Marketing, Product, Customer).
Go-to-Market Plan
This may be developed at the same time as a Global Marketing Plan in small or early-stage companies.
Typically includes:
Timing
Targeting
Positioning
Partnerships/Alliances
Product
Distribution
Communication
Pricing
Our Consulting Process
"There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain..."
Definition & Structure
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Analysis & Planning
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Solutions & Findings
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Develop Recommendation
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